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The holiday season is a goldmine for small businesses. It’s a time when consumers are ready to spend, and with the right marketing strategies, your business can be their go-to destination. Did you know that 93%—or an estimated 240 million people—plan to shop small this holiday season?  But how do you stand out in the […]

Did you know that holiday retail sales in the United States are expected to surpass $1 trillion in 2024? As a small local business, staying informed about the latest holiday shopping trends is crucial for success. In this blog post, we’ll explore 7 holiday shopping trends for 2024 that will help you prepare your marketing […]

In the world of digital marketing, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two strategies that often come up in conversation. The key difference between SEO and SEM is that SEO is all about boosting your website’s visibility in organic search results, while SEM covers both organic methods and paid ads to […]