STRATEGY

Your boutique is more than a store. It’s a story. A feeling. A reflection of your personal style and values. So why stock it with products everyone else already has? If you’ve ever scrolled through the usual supplier lists or walked the same trade show aisles wondering, “Where’s the spark?” — you’re not alone. Let’s […]

The holiday season is a goldmine for small businesses. It’s a time when consumers are ready to spend, and with the right marketing strategies, your business can be their go-to destination. Did you know that 93%—or an estimated 240 million people—plan to shop small this holiday season?  But how do you stand out in the […]

Discover 10 thoughtful growth strategies for boutique-style businesses — from florists to design studios and curated retail shops.